Marketing Support Program

At Cal-Flor we can offer customized programs including:

  • Unique Displays
  • Creative Catalogs
  • POP Materials

We can also provide instructional videos for installation and marketing targeted for your sales force, distributors, retailers and consumers.

Great graphics can make all the difference in marketing. Our close relationships with graphic design professionals enable us to offer a broad array of marketing materials to our clients that are attractive and effective. We can design and provide brochures, catalogs and point-of-purchase displays that add color and drive interest.

Whether we personally train your in-house staff, educate your distributor or retailer, or simply create an effective web page to show off your products... Cal-Flor can deliver!

 

Custom Displays / Signs / Kits

Custom counter-top, free-standing or wall hanging displays made out of steel, plastic or wood to meet your specific requirements. From 12"x12" to 6'x10' or larger, we can manufacture a display to your liking. Displays are tailored with your company's brand colors and logos to highlight your products in a visually pleasing exhibit.

Brochures / Catalogs

By utilizing the latest graphic marketing tools, our network of marketing and graphic design professionals have allowed us to broaden our offerings to customers. We have the ability to successfully create brochures, catalogs, and point-of-purchase (POP) displays that can have a positive impact on our customer's market growth and profits.

Training Seminars

Our place or yours! Cal-Flor has a pool of trained professionals experienced in organizing and coordinating training seminars to disseminate key product information, educating personnel in industry standards, practices and processes.
We can create a personalized seminar to help your staff effectively explain how to install a floating floor, to easily determine the causes of a flooring problem, and better sale or up-sale the products that are crucial to a flooring installation project.